Web 2.0 is not a bolt on feature of the Internet. The intention and tools
have always been there since the beginning. It has only gained recent
popularity in recognizing that the power of online social networks help
build business. This is where the phrase The Long Tail comes into play
where companies are relying on user-driven content creation. Crowd sourcing
is a common business model from this user generated innovation.
Web 2.0 sometimes changes business marketing models. Viral or gorilla
marketing, buzz or word of mouth marketing, and New Media marketing are
examples of how companies are changing their approach to building their
businesses with Web 2.0.
HOWEVER, using and applying Web 2.0 within businesses and enterprises
is not advised nor the same thing. That is where Enterprise 2.0 comes
into play. Web 2.0 encourages horizontal approaches to collective intelligence
and knowledge sharing, whereas enterprises are more use to a vertical
hierarchy of knowledge dissemination. Companies have very little conceptual
models to show what value social software can bring to their organizations.
Web 2.0 Glynn Technology uses include:
The term “Blog” means many things to different people, ranging from “online
journal” to “easily updated personal website”. Examples include Wordpress,
LiveJournal, and BlogSpot.
Social network services
This allows people to come together online around shared interests, hobbies
or causes. Examples include Facebook, LinkedIn, and Twitter.
Social bookmarking is a method for users to store, organize, share, search,
and manage bookmarks of web pages. Examples include Digg, Delicious, and
This allow users to upload and share video. Examples include YouTube.com,
vimeo.com, and 12seconds.tv.
Forums allow users to post topics for others to review and comment.
Examples include Google Groups and Yahoo! Groups.
A wiki is a web site whose content can be edited by its visitors. Examples
include PBwiki, Socialtext, and Wikia.
Currently the National Resource Center for Health IT leverages syndication
technology to provide RSS feeds from its public web site. This feed gives
subscribers easy access to new funding opportunities, reports, health
IT implementation stories, tools, studies, analyses, and events.
Video streaming is a digital video-on-demand which can also be used in
an online teaching environment. With streaming video or streaming media,
a Web user does not have to wait to download a large file before seeing
the video or hearing the sound. Glynn Technologies offers a full circle
of video production, many delivery mediums, and an array of video streaming
solutions. In fact our production team has more than 23 years of expertise
in the coordination, scouting, production (in studios and in the field)
editing, and digitizing video/audio for the web.
Federal Agencies use this technology to get specific health related topics
out to the public using many pre-qualified experts to support this medium.
This allows the agency the ability to share information and set administration
rules as well as a Fan page for the general public.