Marketing Folder

The MLN Marketing folder has numerous enclosed inserts, a CD-ROM version of the content and various website resource tools. Glynn designed and worked with the printer to develop a folder that would accommodate an ever changing array of resource materials. The folder was a special-sized folder, printed full-bleed, 4-Color Process plus Flood Gloss. As CMS' needs change, Glynn adjusts the folder’s die-cut to accommodate the different resource materials for each new release.

Once all the materials have been printed, Glynn assembles all inserts, the CD-ROM and the resource materials into the folders, then packages and sends them to CMS.

Inserts

Since 2004, Glynn has designed and published the accompanying MLN inserts which contain educational information for Medicare fee-for-service (FFS) health care professionals. Some of the topics covered in these inserts include MLN General Information and Products, MLN Articles and Fact Sheet samples, and the current MLN Catalog and Mailing List details.

The inserts are printed full-bleed, 4-Color Process plus Flood Gloss Aqueous. Most of the inserts are one-page. Additionally, CMS requested that Glynn create a special multi-page brochure containing additional resources for Medicare health care professionals. The inserts are stacked in the left and right pockets of the folder in a specified order according to the size of the inserts.

Download the Inserts

Marketing Kit Content CD-ROM

CMS requires an electronic version of the inserts to be included in the MLN Marketing Kit. Therefore, Glynn designed, coded and maintains an HTML-based CD-ROM. Once the inserts are approved by the client, Glynn creates PDF versions of the print materials and includes these PDF files in the CD-ROM as linkable pages.

Web Wheel and MLN Puzzle

As part of our multi-faceted promotion of the CMS Medicare Learning Network website, Glynn produced a number of give-aways which promote and "brand" the Medicare Learning Network informational and educational site. These give-aways include MLN highlighter pens, an MLN puzzle, and a CMS "web wheel" which contains relevant CMS web addresses on a moveable circular cut out.